I know…I know. More things to do during my day! Well don’t let your Inbound Marketing activities overwhelm you or take up too much of your day as you still have your “real” job to do. You’re probably trying to keep several activities going and you probably feel like you aren’t giving any of your tasks or responsibilities the attention they deserve.
Well, you are not alone. Now, we can’t help with your daily tasks, but when it comes to successfully running your Inbound Marketing, we can help you develop a checklist of daily tasks for success. The exact steps and tasks that you take will depend on your specific marketing goals and this checklist will give you some guidelines that can maximize your time that you devote to your Inbound Marketing.
Your daily Inbound Marketing activities should include:
- Check your traffic. Is it up? If not, check your keyword rankings, blog more frequency, create new content offers and then promote them via social media to attract more traffic to your site
- Check your traffic sources. Is it organic? Referral? Direct? The answers will help you with your other Inbound Marketing activities. If your organic traffic is falling off, you may want to check your SEO analytics or make sure you are using the right keywords in your blogs and page content
- Check your analytics to see if you’re reaching your blogging goals. If you’re struggling, review how you are using your keywords in your posts based on your targeted customer profile
- Respond and respond to comments that have been left on previous posts
- Follow your editorial calendar and post new content. Anytime you can post additional content relevant to your target customer profile, you create additional opportunities to attract visitors and convert them to leads
- Review your new lead conversions. Track how they got to your website and what content they were interested in. This can help you plan future content or give you ideas of existing content you should promote
- Add your new leads to a lead nurturing campaign. If it’s not an automated campaign, decide what content you will send next. For those using automated email campaigns, check to see if they’re clicking on the links in the emails you are sending
- Determine if any of your leads are ready for direct follow-up and if they are, don’t hesitate to be in touch with them directly
- Review your analytics and determine who’s visiting your website and where they’re coming from as that could help you shape future content or a specific campaign
- What pages are these prospects looking at? Do you have related calls-to-actions on those pages? Use this information to create new lead conversion opportunities
- Determine whether or not there are other offers that you could create based on the information these prospects are looking for to increase your conversion rates
5. Social Media
- Check the terms you’re tracking via your social media accounts to see if there are any prospects you should engage directly
- See if there are any conversations you can participate in or questions you can answer
- Share new content or blog posts you’ve created. Social media is a great tool for increasing your reach
- Schedule updates and tweets for the day on relevant industry topics. Make sure to mix in your own content as well. Try for a mix of 6 updates that are third party content, 3 of your own content and 1 landing page with a specific offer
This should get you going and with these daily tasks, you’ll have a much better understanding of what’s working and what may need adjusting – which is information you can use to better target future content and campaigns. Better content and campaigns will drive more traffic, more traffic means more leads and more leads means an increased opportunities to win them as customers.