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Digital Marketing Services
Goals, Content, and Targeting
Managed Services ROI Calc
Disaster Recovery Guide
Digital Marketing Content Collection
The content your company produces must align with the goals you laid out in the last section. To effectively create a full-funnel content strategy, it's important we start with these content basics. Just like the goals section, this initial content collection process an easy 2 step process that should take about five minutes to complete.
What is your story? (If your story is published online like on your "about" page, copy and paste the link in the blank below.)
Why did you start this business? e.g. family legacy, survival, personal experience, friendship, etc.
What is your business the BEST in? What niche do you aim to dominate?
e.g. Nike may be the biggest sports apparel brand but Under Armour is the best at performance apparel for athletes.
Why do people love you? (If information about your Unique Selling Proposition is published online, copy and paste the link in the blank below.)
What are the reasons why your customers buy from you rather than your competitor? What is your unique selling proposition?
What credible proof do you have to tell your story? Is the proof online? Can you share it?
What are some examples of your unique selling proposition? e.g. customer testimonials for a crossfit trainer, personal interview with a journalist.
Who produces content for your business?
How many pieces of content do you produce in a week?
How many blog posts/podcasts/videos do they produce in a week?
My Top Articles
Link to your Best Article
Link to your 2nd Best Article
Link to your 3rd Best Article
My Top Videos
Link to your Best Video
Link to your 2nd Best Video
Link to your 3rd Best Video
Any Personal Branding Videos?
Insert the link to your "why" video here, along with a testimonial from a customer (if available), and a video where you share your expertise