Digital Marketing Targeting Collection


Targeting is all about identifying a relevant target audience that you can put your content in front of. Done effectively, your audience won't even know they're seeing an ad. This final collection process should take less than five minutes to complete.

Name three common interests your customers share.

Name your three closest competitors. (Competitors your customers regard as a substitute, not necessarily the biggest competitors in your industry.)

List 5 workplace-based targets. (Think of influencers in your field, the job titles of your target customers, competitor niches, etc.)