Digital Marketing Content Collection

CONTENT COLLECTION

The content your company produces must align with the goals you laid out in the last section. To effectively create a full-funnel content strategy, it's important we start with these content basics. Just like the goals section, this initial content collection process an easy 2 step process that should take about five minutes to complete.
Why did you start this business? e.g. family legacy, survival, personal experience, friendship, etc.
e.g. Nike may be the biggest sports apparel brand but Under Armour is the best at performance apparel for athletes.
What are the reasons why your customers buy from you rather than your competitor? What is your unique selling proposition?
What are some examples of your unique selling proposition? e.g. customer testimonials for a crossfit trainer, personal interview with a journalist.
How many blog posts/podcasts/videos do they produce in a week?

My Top Articles

My Top Videos

Insert the link to your "why" video here, along with a testimonial from a customer (if available), and a video where you share your expertise